theEword

Digital Strategy

Discovery // Audiences // Digital Strategy

We start your digital campaigns by discovering who your digital customers are, where they spend their time online and what messages appeal to them the most.

Whether you're new to digital, or you're looking to take your campaigns to the next level, our Discovery-first approach will bring you insight that's useful beyond just your digital campaigns.

We turn those audience and content insights into a flexible digital marketing strategy. One that is based on sound research but that can adjust quickly based on performance and on market changes.

Above all we create complex, powerful strategies that are unique to your business, because basic strategies only lead to basic results.

Paid Media

Paid Search // Paid Social // Display & Retargeting

Paid Media traditionally encompasses PPC (Paid Search), Paid Social and Display Networks. What's untraditional about our approach is the way we blend the channels together to drive conversions.

Creating fluid media budgets that we can quickly shift between channels allows us to focus on your most critical KPI: Return On Investment. We run your campaigns as if they were our own, constantly adjusting and optimising campaigns to bring you the highest performance.

Each paid channel has it's place, and our channel blend is focused not just on conversions but on awareness that drives conversions. For most clients the buying funnel will have a double-digit number of steps. Our campaigns build volume in every stage of the pipeline.

Content

Content: Copywriting // Video // Imagery

Since our formation in 2008 we've understood the impact of content, and how to craft text, video and imagery to speak to your audience and drive conversions. Our Discovery-first approach allows us to build out the content-pillars of your campaign, so the topics that your target audiences will engage with the most.

Creating successful content in 2024 is different to 2008. There are more channnels and more formats. Short-form content is as critical as long-form, but requires just as much crafting.

We'll create long, short and micro-form content that excites and interests your audience, and moves them along the buyer journey. The words, images and video that we generate will be in your tone of voice, and adhere to your brand guidelines.

A great content strategy isn't a simple strategy. Throughout the content production process we'll involve you as much as you want; be hands off if you need to focus on other priorities, or join us on the content production journey and we'll help educate you and your team.

SEO

On-page SEO // Off-page SEO

Natural Search (SEO) is a medium-to-long term strategy to drive visitors who have a higher intent. It now compasses far more than optimising against a particular keyword - it's about creating rich and engaging content that is looked upon favourable by the search engines, and the users who visit it.

Technical SEO is as important as it's every been. We'll optimise your online properties, making them more efficient and more interesting to the search engines.

Natural Search (SEO) is a medium-to-long term strategy to drive visitors who have a higher intent. It now compasses far more than optimising against a particular keyword - it's about creating rich and engaging content that is looked upon favourable by the search engines, and the users who visit it Learn More

Analytics Audits // Real Time Reporting // Tag Management

High-performing campaigns require a trustworthy analytics stack. Reliable visitor and behavioural data means that everyone is making better decisions.

We build accurate and reliable analytics stacks for our clients. From auditing and improving their analytics systems of record (e.g. Google Analytics) to building near-realtime reporting solutions. A Google Analytics certified professional will help you build the best solutions.

We'll also help you create the best tag stack, working with your tag management solution (e.g. Google Tag Manager) to ensure that it's accurate, and performs well.